As retail demand for UHF RFID traceability grows, along with requests for greater sustainability, SML is offering its tags and packaging products under a new brand name, Inspire, enabling it to better serve the needs of its customers. Meanwhile, the company’s EcoInspire brand is designed for sustainability, to make tags more ecofriendly on several fronts. SML has also launched its new EcoHangers, built from recycled chipboard, though the hangers do not come with RFID technology. The passive UHF RFID and related products are intended to meet the demands of a growing market, says Lesley Suen, SML’s senior VP of corporate marketing. SML already offers software under its Clarity brand name, so Inspire serves as its corresponding tags and packaging brand name for customers seeking to use SML’s RFID or non-RFID labels and packaging for their own products. SML Group is one of the largest providers of RFID labels to the retail market for item-level RFID tracking. It sells labels, as well as packaging—both RFID-enabled and non-RFID. However, Suen says, “We’ve never really branded the tag line before. We felt it would be beneficial to offer a branded line....